Understanding Kamala Harris’ 2024 Campaign Through Memes
If you want to understand Vice President Kamala Harris’ rapid emergence as the likely Democratic nominee this fall, you really need to know your memes. From “Boy Summer” to “Coconut Tree,” it’s been a line full of Harris-related emoticons for many since President Joe Biden dropped out of the 2024 presidential race on Sunday and endorsed his No. 2 to lead the party.
The Rise of the “Coconut Tree”
Harris’ supporters, who have mostly pledged their support to her campaign online, are putting a new spin on former online organisms that were once used by Harris’ critics to smear her campaign. References to Coconuts, an online group that was initially motivated by criticism of Harris but is now embraced by her supporters, have become popular. The phrase, “Do you think you just fell out of a coconut tree?” which was once used to label Harris in a negative light, is now being embraced and used in support of her candidacy.
The Influence of “Boy Summer”
Young celebrities are helping Harris by associating her with their viral and loyal social media brands. Pop musician Charli XCX, for example, has associated Harris with her newly released album “brat” and its wild summer. The viral mashup of “brat” and “coconut tree” has gained traction on various social media platforms, helping to increase interest in Harris’ candidacy.
Appealing to Younger Voters
Younger voters are already slightly more favorable toward Harris than Biden. Harris’ meme moments are resonating with younger voters, who are heavily present online and accustomed to sharing content quickly. This strategy could help Harris appeal to the group of young voters that Democrats need to turn out in November. The cultural gap between Generation Z and other groups is stark, and Harris’ ability to connect through memes and social media could make a significant impact on her campaign.
Overall, Harris’ use of memes and online trends is shaping her 2024 campaign in unique ways, helping her connect with a younger audience and garner support in the digital age. Through the clever utilization of popular culture references and social media interactions, Harris is positioning herself as a candidate who understands and resonates with the modern electorate.
